KEY

Services

We offer precise financial solutions that ease uncertainty. Through careful guidance, we bring clarity and build trust—step by step.

Wealth Protection

Wealth protection is wealth management strategies and tools that help individuals, families, and businesses protect their assets. Everyone needs to have protection in place because life doesn't always go according to plan.

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General Insurance

Insurance contracts that do not come under the ambit of life insurance are called general insurance. The different forms of general insurance are fire, marine, motor, accident and other miscellaneous non-life insurance.

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Unit Trust - Eastspring Investment

Unit Trust is an unincorporated mutual fund structure that allows funds to hold assets and provide profits that go straight to individual unit owners instead of reinvesting them back into the fund.

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Will Writing - Rockwills

Will is a legal document where people decide what happens to their assets (or 'estate') once they pass away. People will get legally appoint someone to be an executor of their will to ensure that their assets go to the appropriate people.

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We Protect You & Your Family

KEY Group known as Key Wealth Planner was established in 2015, KEY Group acting as the representative for Prudential Assurance Malaysia Berhad. Specializing in comprehensive Wealth Planning services, including Wealth Protection, Legacy Protection, Financial Planning, BSN Takaful, and General Insurance.

Our expertise extends to Unit Trust and Wills Writing. With over 28 years of invaluable experience, we boast a team of over 10 skilled professionals dedicated to delivering optimal solutions.

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Our Team Members

Insurance expertise delivered with care, securing futures untold. Navigating uncertainty, we offer trust to all. Strength in service, assurance in protection, guiding each step with unwavering resolve.

Cheah Siew Kee
Founder & Managing Director
Lee Cheang Boon
Co-Founder & Director
Tan Bee Cheng
Senior Agent
Lee Li See
Senior Agent
Cheng Huey Shyuan Celine
Senior Agent
Ong Kiam Ling Shenly
Senior Agent
CHEW WAI MUN VIVIAN
Y4 Agent
Tan Meng Jie Jack
PRUVenture Manager
Lee Fei Hong
Y3 Agent & PRUVenture Gen-Z
Tan Jia Yee Emi
Y2 Agent

Our Services

Wealth Protection

100%

Unit Trust

85%

General Insurance

90%

Will Writing

81%

Consultancy

100%

Why Choose Us

Years of expertise

Our insurance team boasts decades of collective experience in the industry. Our professional agents are dedicated to understanding your unique needs and tailoring insurance solutions that stand the test of time.

We understand the importance of continuity in healthcare. That's why our insurance plans empower you to choose your own doctor. Having a trusted healthcare professional who knows your medical history can make a significant difference in the quality of care you receive. With our plans, you have the freedom to maintain a personal connection with your healthcare provider.

At KEY Group, we prioritize providing not just insurance coverage, but a comprehensive and hassle-free experience. Our commitment to better services means prompt claim processing, transparent communication, and a dedicated support team. We go the extra mile to ensure that you not only have the coverage you need but also an insurance partner you can rely on.

29
Year
Experience
4689
Total
Clients
11
Years
MDRT
164
Awards
Received

Start Your Journey with KEY

Start your journey with us, where opportunities unfold like endless skies. Through every challenge, we rise together, shaping futures with steady hands. The path ahead is yours to explore.

Agent

  • MIN 5 credits FOR SPM
  • Attractive reward
  • Open for fresh graduate
  • -
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EDP

  • MIN 5 Cedits for spm
  • extra income to RM 5,000
  • Attractive reward
  • Open for fresh graduate
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PVM

  • MIN 5 Cedits for spm
  • extra income to RM 10,000
  • Attractive reward
  • faster promotion
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Unit Trust Agent

  • MIN 3 Cedits for spm
  • Attractive reward
  • Flexible working hours
  • open for fresh graduate
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Contact

Reach out, and let us connect across every distance. Your questions, our answers—together, we bridge gaps and open doors. The conversation begins here.

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Address:
67, 2nd Floor, Pusat Komersial Sunway Perdana, Jalan Todak 6, 13700 Seberang Jaya, Penang
Phone number:
+60 12-932 6731
Email:
support@keywealthplanner.com